Wait... what is Be The Claw?
Be The Claw
website is intended for people of all ages, who enjoy playing skill
cranes, a.k.a. claw machines. Skill cranes have been around for many
decades and have become the most popular arcade machines all over the
world.
In an episode of SpongeBob SquarePants, titled "Skill Crane", SpongeBob's tip to Squidward for winning from the claw machine is to "be the crane". Be The Claw name is reference to that phrase, along with a nod to "the claw" in Toy Story.